Swiss and Italian artist Letizia Reuss (Hoffmann) graduated from Parsons New York with a Bachelor of Fine Arts in Industrial Design. She worked for industrial designers Ross Lovegrove and Karim Rashid while developing her own identity as an artist, participating in art shows, exhibiting also at the Gramercy Park International Art Fair, New York.  A dramatic oversight regarding explosive materials in her New York apartment caused the entire apartment to blow up. The accident curtailed her artistic confidence for some time. She went into the Swiss influence and entered the world of private banking for Credit Suisse in Zurich and Hong Kong. However the artistic spirits prevailed.  A subsequent move to Vienna brought with it a return to Art. Letizia then focussed on jewellery, cufflinks and sculptures created and manufactured in her atelier in Bali . In 2009, she moved to London to pursue a Masters in Applied Imagination at Central Saint Martins. Today she is a practicing artist with her atelier in London.